A Market research proposal is a paper that should help you convince the committee that:
- you have an interesting research topic;
- you are ready to investigate it.
You will probably find Market research proposal writing difficult and even challenging. However, if you know the structure required for a Market research proposal, it will be much easier for you to accomplish the task.
So, let us present you the common structure of a Market research proposal:
- Title Page
- Historical Background
- Purposes
- Literature Review
- Methodology
A title page is usually required for Market research proposals. We strongly recommend you write the title page of your Market research proposal after the main body is completed.
You have a topic under investigation and research question to answer. Now, you need to find out whether the previous researches aimed to consider your topic and answer your research question. You also need to make a short report on the information found. This part of your Market research proposal is called Historical Background.
What are you going to investigate? Why did you decide to investigate this very topic? Explain your choice. Tell what you want to achieve after you finish investigating the problem.
You may wonder what the difference between a Historical Background and Literature Review is. Actually, a Historical Background is a report, and a Literature Review is a critical overview of the books or scientific journals used to prepare your paper. A Literature Review requires a deep analysis and analytical thinking.
In this part of your Market research proposal, tell about the research methods you are going to use. If you want to make the right choice of research methods, take into account the peculiarity of the topic of your Market research proposal and the research area.
On our blog, you can also find reliable info on research paper reference and steps to writing a research paper.